FIELD NOTES · INSIGHTS

Web insights built through practice

Field notes on performance, technical SEO, GEO, images, metadata, experiments, and operating decisions.

Abstract performance waves and three vital signals

PERFORMANCE · 2026.08.18 · 8 MINCore Web Vitals in 2026: what should you fix first?A field-tested way to prioritize LCP, INP, and CLS around real user journeys.

Abstract fragments converging into a citation signal

SEO · GEO · 2026.08.20 · 9 MINSeven traits of content that AI systems citeOriginality, answer structure, evidence, and entity consistency before GEO tricks.

Abstract image layers with contrasting compression density

OPTIMIZATION · 2026.08.07 · 7 MINAVIF vs WebP: a practical decision guideChoose by quality, compatibility, and operational cost—not compression alone.

Abstract stacked documents and changing metadata points

FIELD NOTE · 2026.06.12 · 6 MINWhy metadata changes after deploymentA debugging order for server HTML, rendered DOM, caches, and crawler previews.

Abstract experiment and control paths diverging and converging

EXPERIMENT · 2026.07.22 · 7 MINHow to turn SEO experiments into durable learningDocument hypotheses, scope, observation windows, and falsification criteria.

Abstract crawl, canonical, and language paths intersecting

TECHNICAL SEO · 2026.08.14 · 8 MINDo not mix up robots, canonical, and hreflangA practical map separating crawl, index, canonical, and language controls.

Abstract fast and slow paths converging into business signals

PERFORMANCE · 2026.08.24 · 8 MINWhy web performance is a business metricConnect speed to abandonment, conversion, and operating cost—not just a technical score.

Abstract links of varied trust joining a shared context

OFF-PAGE SEO · 2026.08.24 · 9 MINAre more backlinks better? Seven link mythsRevisit link counts, authority scores, and paid links through policy and practical evidence.

AI VISIBILITY · 2026.08.24 · 10 MINHow AI visibility is built and measuredSeparate discovery, mentions, citations, and visits—and build the foundations you can control.

Abstract image pixels adapting into multiple viewport sizes

OPTIMIZATION · 2026.08.24 · 9 MINBeyond smaller files: practical web image optimizationTreat format, sizing, responsive delivery, LCP, accessibility, and discovery as one pipeline.

Abstract structured signals expanding a search result card

TECHNICAL SEO · 2026.08.24 · 9 MINWhy some results look richer: a practical Schema guideHow structured data communicates meaning and how to ship JSON-LD safely.